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Product Manager Companion Animals - dedicated product portfolio (m/f/x)
We are looking for a Product Manager to develop and execute marketing strategies for the Companion Animals portfolio. This role combines brand management, digital marketing initiatives, and close collaboration with sales to drive market growth and profitability.
Responsibilities:
Develop and execute brand strategies based on market insights and customer needs
Implement and localize global marketing campaigns for assigned Zoetis products
Develop and execute digital projects for Zoetis CA brands, targeting both veterinarians and pet owners
Monitor campaign effectiveness against defined KPIs and competitor activities
Provide ongoing support, guidance, and training to sales teams in the implementation of marketing plans, including development of promotional materials, PR initiatives, events, an...