WHAT YOU DO

You contribute to added customer value, a strong brand and increased fashion perception by managing and leading the PR & Comms team in accordance with H&M; values, standards & policies. You are responsible to implement global strategies while ensuring a strong strategic foundation for the Sales markets PR & Communications activities. You collaborate closely with the other teams in Customer Activation to find synergies and maximize the effect of our earned communication.

• Based on insights from each individual market and with H&M’s customer and brand in focus, set goals, priorities and strategies to meet the global and regional overall objectives, both short and long term.
• Build, strengthen and protect the H&M brand by trustworthy communication.
• Ensure a strong regional communication plan that can work effectively on sales market level with few adaptations.
• Implement global strategies with regional adaptations to ensure re...