What You’ll Do:

• Elevate brand heat and cultural relevance through earned-first storytelling, PR campaigns, and influencer/creator activations.

• Lead the development and execution of an integrated earned and influencer strategy for Germany and potentially other markets, inclusive of:

  • Localizing global initiatives to fit cultural context and audience needs.

  • Launching NPIs/NFIs with impact, adapting global press materials and messaging where needed.

  • Driving local cultural initiatives that support regional marketing priorities.

• Run an efficient press office—including seeding, seasonal/cultural moments, brand storytelling, and business/campaign announcements.

• Manage influencer and creator programs—from relationship building to campaign-

specific collabo...