Roles and Responsibilities

Create segmented framework for driving CASA

Values in book.
Create segmented campaigns along with Marketing
team and drive communication
Monitor performance of each segment and
evaluate course correction on a regular basis
Work closely with SA / CSA product groups to
jointly drive enablers on HNW Portfolio.
Highlight best practices across portfolio for others
to follow
Work closely with Analytics team to create
propensity models / identify new databases to
drive CASA growth.