We are looking for a highly motivated and data-driven Performance Marketing Specialist to join our dynamic digital marketing team. The ideal candidate will be responsible for planning, executing, and optimizing digital advertising campaigns across various platforms to drive measurable business results. This role requires a strong analytical mindset, creativity, and a deep understanding of performance marketing strategies.

Key Responsibilities

Campaign Strategy and Planning:

• Develop and implement performance marketing strategies across platforms like Google Ads, Facebook, Instagram, LinkedIn, and others.
• Conduct competitive analysis and audience research to identify growth opportunities.

Campaign Execution and Optimization:

• Manage end-to-end campaign setup.
• Continuously monitor and optimize campaigns to achieve KPIs, such as ROI, ROAS, CPA, and CTR.
• Test new channels, ad formats, and s...