Description
To monitor & implement the right statistical methodology in our data processes for universe, sample and extrapolation setup. The role is responsible for supporting the Panel Quality Manager in ensuring that we follow GfKs globally approved methodology to ensure the statistical quality of the data is maintained and rightly represents the regional market.
POS Universe estimation by distribution channel in the country of interest. Presentation of the results of the universe study, comparison to previous years’ results and definition of the required changes to extrapolation model based on the study conducted. Calculation of the impact from the proposed changes on the currently conducted panel study.Management and updates of the address database of all shops that constitute the retail universe by distribution channel.Target sample calculation based on the reporting requirements and defining recruitment targets for the team respons...