Drive impactful digital marketing initiatives as the Senior Lead Digital Marketing Manager for Paid Media at Applied Systems. Operate in a hybrid setup, focusing on PPC, Paid Social, and CTV from Toronto or Atlanta.
In this influential role, you’ll engineer paid media strategies that amplify brand recognition and MQL quality. With more than a decade of experience, you’ll excel in managing PPC campaigns and executing social media advertising efforts while utilizing data-driven insights to guide decision-making.
Key Responsibilities:
• Lead the strategy for full-funnel paid media investments
• Optimize PPC and search programs on key platforms
• Plan and execute paid social and audience targeting initiatives
• Launch CTV and video awareness campaigns effectively
• Analyze performance data and deliver actionable insights
Requirements:
• At least 10 years of marketing experience, 7+ in B2B paid media
• Proficient in Google Ads, Microsoft Advertising, and social...