We are seeking a hands-on Paid Digital Advertising Manager to plan, build, launch, and optimize paid campaigns across Meta (Facebook/Instagram), X (Twitter), and TikTok. This role is responsible for end-to-end campaign execution—from strategy and audience development to creative testing, optimization, and performance reporting.
This is not a “boost post” role. You will be expected to architect full-funnel campaigns, manage budgets efficiently, and drive measurable outcomes (leads, installs, conversions, or revenue).
**Working Hours: Working hours: 9:00 AM - 5:00 PM**
**Key Responsibilities**:
- **Campaign Strategy & Planning**:Develop paid media strategies aligned to business goals (awareness, demand generation, conversions, installs).
- Build full-funnel campaign structures (TOF/MOF/BOF) across Meta, X, and TikTok.
- Define KPIs, success metrics, and testing hypotheses per campaign.
- **Campaign Setup & Execution**,**Create and manage campaigns, ad sets, and ads i...