Join Origins as the Email Automation and Analytics Lead, based in Liberty Village, Toronto. This hybrid position will develop automated email strategies and manage comprehensive performance analytics.
As Manager, Email Automation & Analytics, you will optimize our CRM email journeys to ensure effective customer acquisition and enhanced loyalty. Your role includes analyzing customer data and building targeted email communications while ensuring compliance and operational efficiencies.
Key Responsibilities:
• Create and implement automated email programs for customer retention
• Maintain and optimize email templates for diverse platforms
• Develop audience insights for personalized email campaigns
• Build and monitor performances of automated email initiatives
• Map customer journeys to identify improvement opportunities
Requirements:
• Minimum 5 years of CRM and direct-to-consumer experience
• Expertise in Salesforce Marketing Cloud, Google Analytics
• P...