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Position Details
Responsibilities - Set up and manage Eloqua email defaults, email templates, landing pages, and subscription management options.
- Build, test, and launch automated marketing campaigns, email marketing campaigns, and program workflows.
- Develop and maintain target audience segments, manage contact data imports/exports, and ensure data hygiene within the database.
- Create, analyze, and distribute Eloqua standard and custom reports (e.g., campaign performance, email click-through rates).
- Manage user accounts, permissions, and security settings within the system.
- Provide recommendations on Eloqua adoption, IP warming for email deliverability, and best practices to improve ROI.
- Create functional specification documents (FSD) and standard operating procedures (SOPs) for marketing processes.
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