Enhance Opendoor's marketing capabilities as a Senior Manager in Marketing Technology, focusing on lifecycle automation and data integrity across campaigns. This position blends technical leadership with strategic influence.
In this senior IC position, you will ensure the marketing technology stack effectively supports various lifecycle initiatives. You’ll leverage your proficiency in Iterable and CDP platforms to streamline processes, partner with Engineering for infrastructure improvements, and innovate using AI-driven tools. This role directly impacts how marketing campaigns are measured and optimized.
Key Responsibilities:
• Oversee Iterable lifecycle architecture and audience management
• Define segment strategies for effective marketing campaigns
• Implement automated tools for tracking and performance checks
• Collaborate with Engineering on conversion tracking solutions
• Develop workflows to reduce manual tasks in operations
Requirements:
• 5-7 years...