Elevate brand visibility and market share as the Non-Alcohol Activation Manager at Labatt Breweries of Canada. Focus on strategic marketing initiatives and collaborate with trade partners and customers.
In this integral role, you will develop and execute effective trade marketing strategies across all Non-Alcohol brands. With a strong understanding of market dynamics, your expertise will involve collaboration with sales and management teams to create impactful marketing plans. Your strategic and analytical skills will drive decision-making while managing partnerships with distributors and retailers.
Key Responsibilities:
• Develop trade marketing strategies aligned with brand goals
• Collaborate on integrated marketing plans for key accounts
• Lead partnerships with distributors and track program success
• Analyze market trends to identify growth opportunities
• Monitor trade marketing initiatives to achieve KPIs
Requirements:
• Strong understanding of bevera...