Primary Job Duties And Responsibilities

• Achieve established annual revenue targets and profit margin objectives for the business.
• Establish and optimize the sales channel—directly or through Regional Sales Managers and Business Development Managers—to align with strategic growth priorities.
• Lead, develop, and manage sales staff, representatives, and channel partners to ensure deep understanding of product lines, processes, market opportunities, support resources, and go‑to‑market strategies.
• Develop and execute annual sales plans and forecasts, ensuring performance meets or exceeds Annual Operating Plan (AOP) targets.
• Drive business growth initiatives in collaboration with Regional Sales Managers, representatives, and channel partners, ensuring clear communication and alignment on strategic priorities.
• Oversee and support sales programs and marketing initiatives to maximize market impact and revenue generation.