Handfuel is a fast-growing Canadian CPG brand operating omni-channel with a strong and expanding retail footprint across national grocery, regional banners, and the independent channel. We are a founder‑led, high‑performance team focused on building a nationally recognized brand through disciplined execution, strong retail partnerships, and operational excellence.

We are looking for a National Sales Manager, Retail Channel to lead and scale all our retail channels across Canada.

About The Role

The National Sales Manager will own national and regional retail growth, merchandising partner performance, distributor relationships in the independent channel, trade strategy, and national product launches.

Key Responsibilities

National & Regional Account Management

• Own relationships with major Canadian grocery accounts
• Track and improve execution performance at store level
• Negotiate pricing and promotional programs