Overall Objective

The Media Planning Director, Automotive manages the efforts of his/her assigned teams for Automotive Clients in the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required.



Responsibilities


+ Learns all phases of the Automotive clients’ marketing objectives.

+ Manages the development, implementation and optimization of integrated media plans, strategies and tactics.

+ Oversees preparation and presents media plans, as needed, including objectives, strategy, rationale, and all backup materials.

+ Make presentations directly to client senior executives and associated client team members.

+ Supervises the execution of media plans, including preparation of media budgets, schedules of insertions, contracts, and supporting materials.

+ Prepares media authorizations per approved plans/project requests.

+ Prepar...