Story Behind the Need

Business group: Canadian Analytics
Project: The Marketing Tagging & Implementation Specialist (Contract) is a hands‑on marketing analytics and implementation specialist responsible for advancing digital measurement capabilities through best‑in‑class tag management, marketing analytics, and Adobe Web SDK migration.
Embedded within Small Business & Channel Analytics, this role supports enterprise digital marketing and banking initiatives by owning and evolving the tagging and data collection layer across web and mobile platforms. The incumbent brings deep expertise in Adobe Launch and/or Google Tag Manager, marketing pixels, server‑side and enhanced tagging approaches, and privacy‑first measurement frameworks.
This role works closely with Marketing, Analytics, Media, and IT teams to ensure scalable, compliant, and future‑ready analytics implementations that enable campaign measurement, optimization, personalization, and audience activ...