MISSION:

The mission of the Marketing Manager is to define, manage and implement the brand, communication and marketing strategy for hotel, ensuring brand consistency across all touchpoints – digital, physical and institutional. The role includes leading digital campaigns, content production, external communication and offline promotional actions, while aligning all efforts with Marriott/ Sheraton brand standards and the hotel’s commercial goals. All strategic and operational decisions are taken in direct coordination with the General Manager, ensuring coherence and effectiveness across the department’s initiatives.

MAIN RESPONSIBILITIES

Brand Strategy & Positioning

• Develop and implement the hotel’s brand strategy across all channels.
• Ensure brand consistency in language, visuals and tone across platforms.
• Act as brand guardian, ensuring alignment with global brand standards.