Drive the luxury ride experience at Lyft as a dedicated Marketing Manager. This hybrid role emphasizes strategic planning and cross-team collaboration to advance our global growth.
In this role, you’ll leverage your marketing expertise to develop high-impact campaigns for Lyft's luxury transport portfolio. With a focus on the customer journey, you will inform product roadmaps and create execution plans to ensure successful market launches. Strong interpersonal skills will aid in building essential relationships with various teams to deliver polished and cohesive messaging.
Key Responsibilities:
• Lead strategy for new luxury product launches
• Incorporate customer feedback into marketing initiatives
• Develop comprehensive outbound marketing campaigns
• Research competitive landscape and inform marketing strategies
• Partner with teams across the organization for alignment
Requirements:
• Minimum 5 years in product marketing
• Experience with luxury brands...