Take the lead in marketing at ABB Electrification Services in Canada. As a Marketing Manager, you will shape the marketing strategy to drive impactful B2B campaigns that generate qualified leads and align with commercial goals.
Reporting to the Service Sales Manager, you will implement marketing and business development initiatives tailored to ABB's objectives. Your role encompasses developing integrated marketing action plans while working closely with cross-functional teams to elevate portfolio awareness and customer satisfaction.
Key Responsibilities:
• Define and execute ELSE Canada marketing strategy
• Collaborate on market intelligence and go-to-market strategies
• Plan and implement B2B marketing campaigns and tradeshows
• Conduct competitive analysis to support business decisions
• Lead deployment of digital platforms for campaign effectiveness
Requirements:
• Bachelor's degree in Marketing or related field
• Minimum 8 years B2B marketing experienc...