· Design and implement the country-level marketing plan, ensuring high return on investment and supporting delivery of targets and results;

· Develop and execute integrated marketing strategies to protect and grow the full product portfolio, while driving customer acquisition and retention;

· Own and co-develop marketing, media and communications briefs for customer value propositions in scope together with Marcom to run effective digital and traditional marketing campaigns to deliver business objectives;

· Lead prospecting, lead generation and CRM initiatives to increase volume and profitability in alignment with the strategy;

· Build deep understanding of the products and services by conducting market research, gathering customer insights and analysing competitors in collaboration with Sales Team;

· Perform customer, competitor and market share analysis to identify market needs and shape compelling customer value propositions;

· Ensure Sal...