OVERVIEW The key objective of the acquisition marketing team is to grow awareness and acquire new clients for digital investing products via marketing activities, partnering closely with internal business teams, sales, and external agencies to grow assets and market share. The Senior Marketing Manager will lead programs and campaigns related to growth/acquisition marketing strategies, helping drive the objectives of the Investorline Acquisition Marketing team. The role requires a strong competency in strategy, product marketing, and go-to-market activations.

Contract Duration: 14 months (and possible extension)

Pay: T4: $42 / IC $49

RESPONSIBILITIES

Lead and develop strategic marketing roadmaps, business cases, product initiatives, and marketing programs.

Develop marketing campaigns rooted in customer research and business insights to drive awareness, digital traffic, engagement, and sales.

Assume ownership of acquisition campaigns,...