Overview
Dimension:
Leading France marketing activities & Cluster digital activities receiving directions and instructions from the Central Cluster General Manager and working with Commercial team, Medical team, HR, other internal/external stakeholders. Job Purpose:
The Marketing Director, reporting to the CGM, is a member of the Senior Leadership Team and is responsible for
Collaborative working with the European Brand team to develop a consistent international approach and the France brand plan and leading the localisation of brand vision and strategy for our products Conducting the digital transformation of the affiliate and for defining, developing and implementing commercial excellence strategy to support business across BUs and functions;defining digital strategy, developing, scaling and delivering digital innovation initiatives and building new capabilities within the affiliate; strate...