ROLE & RESPONSIBILITIES
•Ensure continuity and consistent execution of the existing B2B marketing strategy and operating model under the management of Global Blue CMO
•Lead and orchestrate the central B2B Marketing team by managing 6 marketing specialists
•Lead and validate Global Blue’s B2B content creation (white papers, insights, LinkedIn, webinars, website).
•Drive sales enablement tools creation (sales decks, success cases, products videos, POSM)
•Oversee website management, event landing pages and creative deliverables.
•Oversee CRM usage and marketing automation strategy
•Coordinate with local marketing communities to ensure alignment of B2B marketing initiatives
 

PROFILE & EXPERIENCE
• Senior experience in B2B marketing within an international environment.
• Strong strategic mindset with hands-on execution capability.
• Proven people management, leadership and stakeholder management skills in a multicultural en...