About Our Client

Canadian insurance company

What you will do

• Provide practical assistance in analytical data investigation, validation and implementation
• Identify new data or process enhancement opportunities and contribute to the enhancement
• Support the Supervisor of Marketing Analytics & Insights in quarterly request intake and project conversion process by clarifying and aligning on campaign objective and targeting criteria
• Use statistically-proven campaign targeting and testing methodology in experimental design
• Pull campaign lists by using SAS/SQL scripts and ensure waterfalls are signed off, lists are error-free and delivered on time
• Develop robust and user-friendly Power BI reports and dashboards for campaign performance measurement
• Monitor and analyze campaign variances and performance trends. Notify business of any significant changes and provide insights through data deep dives...