Elevate your career as a Marketing Automation Specialist at SOTI in Mississauga, Canada. This hybrid role focuses on executing marketing automation programs, email campaigns, and webinars with advanced analytics support.

Join SOTI's Demand Generation team to develop and optimize Pardot workflows, leveraging tools like Salesforce for impactful campaign management. You'll work collaboratively across departments to translate marketing strategies into measurable actions, driving engagement and nurturing leads through various platforms.

Key Responsibilities: • Build automated workflows and nurture programs in Pardot • Execute drip campaigns for lead engagement • Set up and test email campaigns for audience targeting • Manage webinar logistics and attendee follow-ups • Monitor and report on campaign performance metrics

Requirements: • 1–2 years in marketing automation or email marketing • Hands-on experience with Pardot or similar platforms • Familiarity with Sales...