What you will do

As a Marketing Analytics Lead, you are accountable for how marketing tracking, attribution, and measurement are designed, implemented, and trusted at Maxon. This role sits at the intersection of Marketing, Finance, Engineering, and Analytics, setting direction and standards for marketing measurement so performance, ROI, and experimentation can be evaluated consistently and with confidence across channels. The role goes beyond analysis and reporting; you own the measurement foundation and ensure it is correctly implemented and maintained as marketing activities evolve.

Marketing tracking and instrumentation

• Own end-to-end marketing tracking across web and marketing channels
• Define tracking standards, event taxonomies, and conversion definitions
• Ensure tracking remains correct as campaigns, funnels, and products change
• Provide clear requirements and oversight for tracking im...