What You’ll Do

Build domain messaging for software & digital solutions

• Create and maintain positioning, messaging, and value propositions for assigned domains and solutions (software systems, workflows, analytics, automation, AI-enabled capabilities).
• Apply established message hierarchies and portfolio anchors to ensure consistency across products, campaigns, and channels.
• Strengthen differentiation using market/customer insights, competitive context, and technical proof points that Sales can defend.

Drive Go-To-Market (GTM) prioritization, readiness, and governance

• Participate in GTM tiering discussions and help document decisions, scope, and success metrics.
• Support readiness gates by ensuring required inputs are delivered (messaging, claims, proof, personas, talk tracks, launch assets).
• Maintain clear GTM documentation to improve alignment across Product, Sales, and Marketing.