About the Job

The Demand Generation Manager’s role is to increase brand awareness, promote company services, and drive prospects to sales conversion. The role works closely with the Senior Manager and is responsible for driving interest and engagement among targeted high-growth companies through various channels (i.e., advertising, email, social media, events, etc.). Working cross-functionally, the Manager also may assist with other marketing functions, such as creating, writing, editing and proofing as necessary.

As Manager of Demand Generation, You Will…

• Develop and manage demand generation strategies aimed at specific industries across advertising and engagement channels (i.e., Demandbase, Google, Linkedin, Meta, Hubspot)
• Develop campaign strategies from concept (audience targeting, KPIs), to execution and optimization (A/B testing), to performance management (ROI, MQL qualification, cost per acquisition)
• Develop campaign summaries...