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• Champions a customer focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.Working closely with the Global Brand team, manages the creative direction and timely execution of national advertising campaigns, event marketing, communications, integrated marketing campaigns and other strategic marketing initiatives 
• Working closely with Media agency and enterprise, identifies channels to help grow our Direct Investor market share.
• Works close with agency and enterprise on media strategy, on-going monitoring and analytics to optimize strategy in support of KPIs.
• Ensure ongoing communication with key business partners including regular status updates, liaison between creative and media agencies, and other external vendors. 
• Champions a high-performance environment and demonstrates a commitment to Scotiabank’s values: accountability, ...