Requirements

• Experience: 6+ years in lifecycle, CRM, or retention marketing with at least 2 years managing a team — DTC, retail, or omnichannel preferred
• Proven Commercial Impact: A track record of building and executing a lifecycle calendar that moves the business, not just the open rate
• Platform Fluency: Deep experience with lifecycle platforms; Klaviyo experience is a strong plus
• Analytical Instincts: You read a dashboard, find the story, and turn it into action. Comfort with SQL or BI tools (Omni, Looker, BigQuery) is an asset
• Commercial Acumen: You understand retention, frequency, AOV, and how lifecycle connects to the broader P&L
• Cross-Functional Range: You can hold the line on lifecycle strategy while flexing to the priorities of Brand, Creative, Merchandise, and Retail
• Bias for Action: You move fast, sweat the details, and care about the things customers feel even when they can’t name them
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