A direct-to-consumer brand in Colombia is seeking a Lifecycle Manager to drive customer retention and enhance Customer Lifetime Value (LTV). The ideal candidate will have over 3 years in e-commerce, with expertise in Klaviyo for managing email and SMS strategies. Responsibilities include optimizing customer cohorts and conducting A/B tests to refine marketing outreach. A proven track record in a growth-stage e-commerce environment and strong analytical skills are essential for success in this role.
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