Elevate your career with Restaurant Brands International as a Senior Manager in Lifecycle & CRM for Tims Rewards. Lead engagement strategies to drive meaningful member behavior and success.
Based in Toronto, Ontario, this senior role focuses on overseeing the entire lifecycle strategy for Tims Rewards. You'll define and improve on strategies that promote onboarding, engagement, and winback initiatives. This position requires deep expertise in CRM, campaign execution, and stakeholder management to translate insights into impactful marketing actions.
Key Responsibilities:
• Own lifecycle strategies for onboarding and member reactivation
• Manage CRM campaigns across multiple channels effectively
• Collaborate with Marketing Communications for creative execution
• Optimize performance through data-driven insights and testing
• Build efficient CRM operations and planning processes
Requirements:
• 6–10 years in CRM or loyalty program management
• Proven track r...