Drive growth with Xero as the Marketing Strategy Manager for Canada, focusing on partner relationships and small business campaigns. Collaborate with teams to enhance brand awareness and customer conversion.
As a pivotal Marketing Manager at Xero, you will lead go-to-market strategies uniquely tailored for the Canadian market. This role emphasizes collaboration with sales and creative teams to cultivate brand strength while managing a regional budget. You'll rely on data-driven insights to balance long-term strategies with tactical initiatives designed to increase marketing qualified leads and improve the sales pipeline.
Key Responsibilities:
• Develop annual and quarterly marketing strategies for Canada
• Launch bespoke Account-Based Marketing initiatives for enterprises
• Collaborate with Product Marketing on features for small businesses
• Integrate measurement and tracking into multi-channel campaigns
• Manage a regional events specialist for enhanced marketing...