Elevate digital marketing insights as the Lead for Measurement & Insights at Manulife. This senior role focuses on analytics innovation in a hybrid work environment.
As a Senior Manager, you will drive the development of metrics and insights that foster innovative marketing strategies. By mentoring a high-performing team, you ensure successful implementation of frameworks for measuring effectiveness across marketing initiatives. Collaborating with various departments, you will bring data-driven decision-making to the forefront.
Key Responsibilities:
• Establish end-to-end measurement strategies for digital success
• Develop roadmaps and performance metrics aligned with business goals
• Guide teams on data extraction, modeling, and analysis
• Cultivate relationships with senior leaders to leverage marketing insights
• Build connected marketing data products with cross-functional teams
Requirements:
• 15+ years in digital analytics or related fields
• Profic...