Join Kraft Heinz as the Director of Consumer Insights in Toronto with a hybrid work model. Leverage consumer understanding to drive strategic brand initiatives and growth opportunities.
In this key role, you will lead the Consumer Insights team, shaping market strategies and prioritizing consumer-centric actions. Your leadership will be instrumental in identifying trends and harnessing insights to inform business decisions. You will collaborate with various departments to embed insights into the brand strategy effectively.
Key Responsibilities:
• Oversee the Consumer Insights strategy to enhance growth
• Act as a senior leader driving insights into business recommendations
• Develop effective learning strategies for product and marketing initiatives
• Identify opportunities for brand relevancy and conversion improvement
• Lead collaboration for innovation pipeline development
Requirements:
• Extensive experience in strategic insights within consumer goods
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