About the Role

We are looking for a KOL Content Planner to manage collaborations with local TikTok influencers, oversee content quality, and execute campaigns that drive brand exposure, optimize CPM, and achieve GMV targets. This role will work closely with KOLs and internal teams to create high-performing content that resonates with the target audience and supports business growth.

Key Responsibilities

• Manage day-to-day communication and relationships with TikTok KOLs/influencers.
• Coordinate the end-to-end content process, from briefing development to content publication.
• Review and approve scripts, videos, and other content materials before they go live.
• Support content strategy planning based on skincare product selling points and campaign objectives.
• Identify and optimize content ideas and formats based on TikTok trends, consumer insights, and market feedback.