Join United Way of the Alberta Capital Region in Edmonton as an Integrated Fundraising Lead focused on Digital Campaigns. Support fundraising through strategic digital efforts while optimizing donor experiences.
Your role will be pivotal in executing United Way's digital fundraising strategy. Collaborate closely with cross-functional teams to enhance campaign engagement and effectiveness. Use your analytical skills to track performance metrics and drive continuous improvements across digital channels.
Key Responsibilities:
• Optimize digital fundraising pages and email experiences
• Work with creative teams to ensure cohesive campaigns
• Monitor key fundraising performance metrics
• Assist with A/B testing and improvement initiatives
• Coordinate analytics setup with external partners
Requirements:
• Bachelor’s degree in Business or Marketing
• 2-3 years of related experience required
• Proficiency in Salesforce and Canva desired
• Excellent communic...