About the Role
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As an Influencer Marketing Specialist / Account Executive at SAMY, you will play a key role in leading influencer‑driven campaigns from strategy to execution. You will transform brand briefs into impactful influencer activations, ensuring cultural relevance, creative excellence, and measurable performance.
Responsibilities
Translate client briefs into high‑level influencer marketing strategies and creative campaign proposals;
collaborate with strategy, creative, and account teams to define campaign objectives, KPIs, and storytelling angles;
ensure influencer activations align with brand positioning and audience insights.
Identify, evaluate, and select relevant influencer profiles across platforms (Instagram, TikTok, YouTube, and emerging channels);
build and manage influencer shortlists;
devel...