Elevate brand awareness with Alberta Blue Cross as a hybrid Content Specialist. Collaborate with teams to create compelling, impactful content that drives lead generation.
Alberta Blue Cross is searching for a creative Content Specialist for a 12-month contract within our marketing team. This role entails planning, writing, and distributing engaging external content that aligns with our goals. You'll focus on content strategy, research, and optimizing mediums like social media and newsletters.
Key Responsibilities:
• Collaborate with design and digital teams to define content goals
• Manage audience-driven strategies and content approvals
• Create and optimize diverse content while maintaining brand voice
• Measure content effectiveness using analytics tools
• Edit and proofread all content for quality assurance
Requirements:
• Bachelor’s degree in journalism, marketing, or communications
• At least three years of experience in content creation
• Strong...