Roles and Responsibilities

• Develops digital marketing strategy by studying economic indicators,tracking changes in supply and demand, identifying customers and theircurrent and future needs, and monitoring the competition.
• Plan and execute all digital marketing, including SEO/SEM, marketingdatabase, email, social media and display advertising campaign.
• Design, build and maintain our social media presence.
• Managing Website in perspective of Digital Marketing and optimize therequirements for best results.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights and optimize spend and performance based onthe insights.
• Plan, execute, and measure experiments and conversion tests.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Brainstorms new and creative growth strategies th...