Responsibilities

• Ownandexecutetheregionalmarketingstrategyacrossallchannelsandfunctions;
• Leadandcoordinatespecializedteams:content,socialmedia,AV,anddesign;
• BuildandmanagemarketingautomationworkflowsasCRMintegrations,emailsequences,leadnurturing,andfunneloptimization;
• Drivesocialmediastrategyacrossplatforms,overseeingcontentcalendars,publishingschedules,andcommunityengagement;
• Managebrandidentity,ensurevisualandmessagingconsistencyacrosseverytouchpoint,fromadstopresentationstoeventmaterials;
• Planandexecuteeventsfromconceptandlogisticstovendorcoordinationandpost-eventreporting;
• Developandmanagepartnerships,identifyopportunities,negotiateterms,andactivateco-marketinginitiatives;
• Own marketing communications including internal and external messaging, PR angles, campaign copy direction;
• Collaboratecloselywithsales,product,andoperationstoalignmarketingwithbusinesspriorities;
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