Join Yoh as a Growth Marketing Lead in Toronto, ON, focusing on B2B SaaS client marketing. Shape strategies that drive pipeline and enhance customer engagement.

In this role, you will manage comprehensive marketing campaigns, backed by your 8-12 years of experience in B2B technology marketing. Your objective will be to partner with cross-functional teams, utilizing analytics to refine go-to-market strategies and improve performance metrics effectively.

Key Responsibilities: • Develop customer lifecycle and segmentation strategies • Oversee pipeline accountability and optimize marketing programs • Partner with Client Success for aligned marketing execution • Analyze data to generate insights on marketing performance • Present results and strategic recommendations to leadership

Requirements: • BA/BS in Marketing, Business or related discipline • 8-12+ years in B2B marketing with a focus on growth • Proven record in pipeline ownership and revenue impact • Excell...