Own FocusEconomics’ growth engine. This role is responsible for turning content, campaigns, and website traffic into measurable pipeline and revenue through paid acquisition, lifecycle marketing, and conversion optimization.

The Growth & Demand Manager defines how demand is generated and scaled in a predictable and data-driven way.

Tareas

Paid Acquisition (Google & LinkedIn Ads)

• Own the strategy, setup, and optimization of Google Search, Display, and LinkedIn campaigns.
• Build campaign structures aligned with ICPs, offers, and funnel stages.
• Continuously test ads, audiences, and landing pages to improve performance.

Email Marketing & Automation

• Build and manage lifecycle email programs including lead nurturing, product adoption, and re-engagement.
• Develop segmentation, workflows, and marketing automation logic.
• Coordinate with the Content Lead to ensure strong campaign mes...