As Grouper Marketing Manager (Business Growth Channels & B2B ) you will lead marketing strategies to increase company growth and strengthen market presence.
You will understand the main market trends, to maximize them in a product portfolio that meets the needs of different target audiences.
This job is located in Mexico City and reports to the Product & Brand Director.
**Key Responsibilities**
- Develop the long-term product strategy of the lines in charge, aligning this strategy with the national and global business goals.
- Thoroughly analyze the market and competition to identify opportunities and threats, and use this data to design portfolio strategies.
- Lead the innovation process of the products in charge using external and internal insights
- Collaborate and participate in diverse teams for constructing cross-category strategies in the medium and long term.
- Lead market research and data analysis needs to gain valuable insights into consume...