Owns the evolution of Vodafone Opco Portfolio for Consumer and Business Terminals including LTE, smartphones, Tablets, Feature phones, MBB and Vodafone Branded Devices.

Responsible for the formulation and delivery of the marketing proposition and launch plans for device campaigns ensuring that all elements of the marketing mix (e.g. Retail, online, telesales), and across all channels, (direct, indirect, and including Open market) are aligned to deliver a consistent message to the appropriate consumer or business segment.

Job Responsibility