Overview

Through advanced understanding of market trends, consumer-based data and insight, manage a five-year portfolio of CAN-AM on-road vehicles for all worldwide markets. Create an appealing overall CAN-AM on-road value proposition delivering a market-leading customer experience.

Responsibilities

• Offer a comprehensive range of prices, options, features and overall value proposition for the CAN-AM on-road lineup while optimizing market penetration and BRP profitability.
• Work with product designers and engineers to ensure the right product in the market at the right time and at the right price.
• Communicate product positioning, features and benefits to internal and external audiences such as the marketing and sales teams, creative agencies, media, dealers and consumers.
• Through rigorous research and analytics in the powersport industries, develop business cases and volume assessments for t...