Responsibilities

Serve as the lead Global Marketing Manager for the Waters Advanced Diagnostics LC-MS Segment, driving the achievement of business objectives through the development and execution of the global marketing strategies, campaigns and initiatives.

Partner with key collaborators across the organisation to translate business objectives into clear segmentation, identifying target personas and those key drivers to build compelling communication strategies across multiple markets that drive business success.

Identify global target audiences and the desired customer outcomes across all the stages of the buyer’s journey.

Develop market focused positioning, messaging platforms and content strategies for for defined market segments that drive awareness and engagement, moving prospects through the various stages of the scientific buyer’s journey.

Develop and implement marketing initiatives in collaboration with regional marketing manag...