Description and Requirements
B2B Marketing Manager (Brazil)
Key Responsibilities
Develop and execute B2B marketing strategies to drive brand awareness, demand generation, and pipeline growth for Lenovo's Enterprise and SMB segments in Brazil.Partner with Sales, Products and Channel teams to align marketing initiatives with business objectives.Lead integrated campaigns across digital, events, content, ABM, and partner marketing channels to drive customer engagement and lead generation.Ensure local execution alignment to regional and global marketing campaigns and objectives, adapting messaging and tactics to the Brazilian market.Manage marketing budget, performance metrics, and ROI.Monitor KPIs: Leads, Pipeline and Revenue impact.Leverage CRM and marketing automation tools.Collaborate with regional and global teams to ensure execution excellence and consistency.Requireme...