Elevate brand visibility as the Director of Generative Engine Optimization at Intact with a hybrid work option. Harness AI and data insights for impactful content strategies.
In this new role, you will lead the Generative Engine Optimization efforts, focusing on AI integration and consumer insights. With 15+ years in marketing, you’ll develop robust partnerships and strategize content distribution. Your leadership will ensure our brands achieve significant visibility across evolving digital platforms.
Key Responsibilities:
• Lead the vision and roadmap for the GEO function
• Oversee integrated strategies for AI-driven discovery
• Create a scalable AI-driven content and distribution strategy
• Design a data framework for ongoing measurement and refinement
• Improve technical content structures for enhanced visibility
Requirements:
• Bachelor’s degree in a related field
• Minimum 15 years’ experience in content and SEO
• 8+ years managing marketing profes...