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The Experiential Marketing Specialist, Sea-Doo is responsible for the strategic development, execution, and optimization of immersive brand experiences that drive awareness, engagement, and conversion across key markets. Their focus is primarily on Sea-Doo experiential initiatives and events.
YOU’LL HAVE THE OPPORTUNITY TO:
Define and own the experiential marketing strategy for Sea-Doo across North America:
Define KPIs (engagement, leads, conversion)
Analyze performance and improve programs
Implement reporting tools
Lead end-to-end execution of the Boatshows, and other experiential initiatives for Sea-Doo.
Oversee concept development, production, logistics, and on-site delivery
Ensure consistency and excellence across all touchpoints
Responsible for the operational efficiency and budget management, with a focus on ROI and optimized resource allocation